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PESTEL Analysis

By John Dudovskiy
June 8, 2013

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PESTEL stands for political, economical, social, technological, environmental, and legal factors affecting the business. The following table contains major factors within PESTEL analysis:

Political

  • Political stability in the UK
  • Changes in US and UK ‘special relationships’ and their impact on multinational business
Economical 

  • USD:GBR exchange rate
  • Inflation rate in the USA and UK
  • Rate of unemployment in the UK
  • Macroeconomic changes in the UK
Social 

  • Demographics shifts in the UK
  • Changes in traditional work patterns
  • Increasing level of multiculturalism amongst consumers
  • Shifts in Consumer Values
Technological 

  • Advent of innovative technology in catering industry
  • Patenting issues associated with technology
Environmental

  • Environmental ‘green’ groups and the level of their influence on consumers
  • Global warming, the issues of sustainability
Legal 

  • Changes in UK rules and regulations in relation to corporate governance
  • Business policies to be introduced by the EU
  • Legal implications of the current tax row

 

 

 

 

 



Category: PEST Analyses
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