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Research-Methodology
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Research-Methodology
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  • Methodology
    • Writing Dissertation Proposal
    • Research Process
      • Selecting Research Area
      • Formulating Research Aims and Objectives
      • Rationale for the Study
      • Writing Research Background
      • Research Structure
      • Types of Literature Review
      • Grounded Theory
      • Literature search strategy
      • Literature review sources
      • Referencing
      • Dealing with Supervisor
    • Types of Research Methods
      • Applied Research
      • Fundamental Research
    • Research Approach
      • Deductive Approach (Deductive Reasoning)
      • Inductive Approach (Inductive Reasoning)
      • Abductive reasoning (abductive approach)
    • Research Design
      • Exploratory Research
      • Conclusive Research
        • Causal Research (Explanatory research)
        • Descriptive Research
    • Reliability and Validity
      • Reliability
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    • Suggestions for Future Research
  • Research Philosophy
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      • Constructivism Research Philosophy
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    • Positivism Research Philosophy
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    • Realism Research Philosophy
  • Research Methods
    • Data Collection Methods
      • Survey Method
        • Questionnaires
        • Interviews
      • Quantitative Data Collection Methods
        • Correlation Analysis
        • Mean, Mode and Median
        • Regression Analysis
      • Qualitative Data Collection Methods
        • Case Studies
        • Focus Groups
        • Observation
        • Futures Research
      • Experiments
      • Action Research
    • Data Analysis
      • Qualitative Data Analysis
      • Quantitative Data Analysis
    • Research Limitations
    • Ethical Considerations
  • Sampling
    • Probability Sampling
      • Simple Random Sampling
      • Systematic Sampling
      • Stratified Sampling
      • Cluster Sampling
    • Non-Probability Sampling
      • Convenience sampling
      • Multi-stage sampling
      • Purposive sampling
        • Theoretical sampling
      • Quota sampling
      • Snowball sampling
  • Theory
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      • 7Ps of Marketing
      • Segmentation, Targeting & Positioning (STP)
    • Strategy
      • Ansoff Matrix
      • Business ecosystem
      • McKinsey 7S Model
      • Porter’s Five Forces
      • PESTEL Analysis
      • SWOT Analysis
      • Value Chain Analysis

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SWOT Analysis
Ansoff Matrix
PESTEL Analysis
7Ps of Marketing
Segmentation, Targeting
Marketing Communication Mix
Porter's Five Forces Analysis
Value-Chain Analysis
McKinsey 7S Model
SWOT Analysis

A simple yet powerful framework for assessing a company's competitive position, developing business strategies, and making informed decisions. Strategic analytical tool for analyzing:

Strengths

Weaknesses

Opportunities

Threats

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Ansoff Matrix

A 幸运飞行艇官网开奖查询, 幸运飞行艇官网开奖记录, 开奖记录查询 planning model that helps companies to identify and evaluate their growth options and determine its product and market strategy. The model integrates four different strategy options:

Market Penetration

Product Development

Market Development

Diversification

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PESTEL Analysis

Strategic analytical tool for assessing external factors affecting businesses. The PESTEL acronym stands for:

Political

Economic

Social

Technological

Environmental

Legal factors impacting companies

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Marketing Mix (7Ps)

Comprises elements of the 168飞mix. Companiesegy:

Product

Place

Price

Promotions

Process

People

Physical Evidence

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Segmentation, Targeting, Positioning (STP)

Consequent marketing decisions at the core of a company’s marketing strategy.

Segmentation: Dividing the population into groups based on common traits and characteristics.

Targeting: Choosing specific groups identified through segmentation as consumers for the brand.

Positioning: Selecting the most attractive marketing mix for the target customer segment.

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Marketing Communication Mix

Addresses individual elements of the marketing mix, including:

Print and Media Advertising

Sales Promotions

Events and Experiences

Public Relations

Direct Marketing

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Porter’s Five Forces

Analytical framework by Michael Porter (1979) representing five individual forces shaping the overall extent of competition in the industry:

Threat of New Entrants

Bargaining Power of Buyers

Bargaining Power of Suppliers

Threat of Substitute Products or Services

Intensity of Competitive Rivalry

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Value Chain Analysis

幸运飞行艇直播记录查询开奖结果-开奖记录结果 framework that helps to identify business activities with potential for creating value and competitive advantage. Sources of value creation include:

Inbound Logistics

Operations

Outbound Logistics

Marketing and Sales

Service

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McKinsey 7S 幸运1168飞行艇官方开奖网站网址

Illustrates the alignment of seven elements within businesses for positive implications on overall effectiveness. The framework categorizes:

Hard Elements:

Strategy

Structure

Systems

Soft Elements:

Shared Values

Skills

Style

Staff

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Research Process

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Research Approach

The guiding light for your entire dissertation journey. It's more than just the "how" of your research; it's the lens through which you view your topic and interpret your findings.

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Research Philosophy

The bedrock of your research approach. It’s a subtle yet powerful force shaping your entire dissertation foundation, influencing everything from research questions to interpretation of findings.

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Data Collection Methods

Data collection methods are the lifeblood of your dissertation. They're the tools you use to gather the raw materials that will be shaped into your insightful and impactful conclusions.

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Sampling

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Methodology

Writing Dissertation Proposal

Research Process

Research Approach

Reliability and Validity

Suggestions for Future Research

Research Design

Types of Research Methods

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Axiology

Epistemology

Ontology

Positivism Research Philosophy

Pragmatism Research Philosophy

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