We use cookies to enhance your browsing experience, serve personalized ads or content, and analyze our traffic. By clicking "Accept All", you consent to our use of cookies.
Customize Consent Preferences
We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Always Active
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
No cookies to display.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
No cookies to display.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
No cookies to display.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
No cookies to display.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
No cookies to display.
Oracle PESTEL Analysis
By John Dudovskiy
August 6, 2012
PESTEL is one of the most effective strategic analytical tools available that can be used for analysing the external environment for the business (Klein, 2007). The abbreviation stands for political, economical, social, technological, environmental, as well as, legal factors that affect the business.
The following table illustrates the PESTEL analysis conducted for Oracle Corporation in UK marketplace:
Political
Environmental regulations and protection
Tax regulations
International trade regulations
The level of consumer protection
The level of political stability
Health and safety regulations
Contract enforcement regulations
Economical
Taxation
The level of economic growth
Interest rates
UK monetary policies
Unemployment rate and relevant policies
GBP:USD exchange rate
The level of government and consumer spending
Social
Social values
The nature of income distribution
Demographic tendencies
Social mobility of labour
Work-career balance
The level of consumer education
Personalities of opinion leaders
Technological
Technological breakthroughs in related to the software industry
Research and development
The level of energy use and associated costs
Innovations in information technology
The duration of technology life-cycle
Environmental
The activities of non-government environmental groups
Global warming issues
The impact of Oracle on environment and its consequences
Legal
Rules and regulations specific to the software industry
Other government regulations affecting Oracle in direct and indirect ways
References
Klein, G. (2007) “Strategic Marketing” GRIN Verlag
PESTEL is one of the most effective strategic analytical tools available that can be used for analysing the external environment for the business (Klein, 2007). The abbreviation stands for political, economical, social, technological, environmental, as well as, legal factors that affect the business.