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Skanska SWOT Analysis

By John Dudovskiy
September 19, 2012

Do you want more about this?

The following table illustrates Skanska SWOT analysis for UK.

Strengths

 

  • Large portfolio of construction services
  • Positive brand image contributed by ‘green’ initiatives
  • Presence of some iconic projects in portfolio (e.g. London’s The Gherkin)

 

Weaknesses

 

  • Occasional cashflow issues
  • High operational costs
  • Overall higher costs of services
Opportunities

 

  • Development of separate division for lower-budget projects
  • Entering the marketplace of emerging economies e.g. China and India
  • Development of new niche markets
Threats

 

  • Delay of expected recovery of UK construction industry
  • New competitors with access to cheaper resources entering the market
  • Legislative changes in UK with possible negative impacts

 

 



Category: SWOT Analyses
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